Following up from my previous post about a possible new artistic era. My next question is what will be the role of commercial art galleries in the internet art era?
It seems to me that the role of commercial galleries will significantly change. It is possible that less people will go to commercial galleries to find artists when they know that they can search online and find the art that they are interested to see. Because many artists have their own websites it is easy to contact an artist directly. When I find an artist that I like on a gallery website I will usually do a search for the artist and visit the artist’s website. Many artists also use art directories making it easy to locate them and see their work. Many people that buy art like to deal with the artist directly because this gives a real sense of what their art is all about.
There are several aspects that are in the favour of commercial galleries. The fact that it is much more of an experience seeing a work of art in real life. The impact is much greater than looking at a computer screen. Most people like to see a work before they purchase it and a gallery provides a great place for this to occur. The biggest factor is that selling art is difficult and many artists find the business side very difficult. Perhaps the creative artistic mind and the business mind are not naturally compatible for most people. Or it may be that it is difficult to sell something that means a lot to you.
It can’t be denied that there is a change happening and that this change is directly related to the arrival of the internet.
It can’t be denied that there is a change happening and that this change is directly related to the arrival of the internet.
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